Lattafa at wholesale, supplied from Dubai since 2016, with distributor-tier pricing for accounts that order on a schedule and resupply other businesses. Khamrah, Yara, Ameer Al Oudh and the wider range, every batch code checked against the bottle before it ships.
Lattafa stopped being just another Arabic house some years ago and became the entry point for a whole segment of the retail trade. Shops that would never have carried Arabic fragrance now build sections around it. This page is the supply side of that: what we actually hold, how to check it is real, and how the account works. It sits under wholesale Arabic perfumes, which covers the category as a whole.
Where can I buy Lattafa perfumes wholesale?
From a supplier that sells only to businesses and checks that you are one before showing you anything.
That check is the dividing line between wholesale and a consumer discount site using wholesale language. It matters more with Lattafa than with most houses, because the brand sells well enough to attract both counterfeits and sellers who buy retail stock on promotion and resell it as trade.
We are trade-only. Applications need a trade licence or business registration, and evidence that you actually sell carries just as much weight in the review: a shop link, a marketplace profile, an active business account. Once approved, the catalogue opens with live stock counts and live trade pricing, and you build the order yourself rather than waiting on a sales sheet.
Two things separate a real Lattafa trade source from a reseller wearing the label. The first is whether they will give you a batch code before you pay rather than after. The second is whether the stock count you are shown is live or copied from a sheet that was accurate a month ago. Both are easy to ask about and both are answered in seconds.
Which Lattafa fragrances should I stock first?
Start with the names customers already ask for, then widen. These are the Lattafa lines currently in the catalogue with stock on hand.
The anchors
- Khamrah, with the Khamrah Dukan and Khamrah Qahwa flankers
- Yara, with Yara Moi, Yara Tous, Yara Pink and Yara Candy
- Asad, Asad Zanzibar and Asad Black
- Ameer Al Oudh, which carries the deepest counted stock of any Lattafa line here
- Maahir, Maahir Black Edition and Mahir Gold
- Fakhar, with the Platin, Silver and Women editions
The Bade'e Al Oud range
Amethyst, Sublime, Honor and Glory, and Oud For Glory.
Other families worth knowing
- Ra'ed, Ra'ed Luxe and Ra'ed Oud
- Mayar, Mayar Intense, Mayar Natural Intense and Mayar Pink
- Hayaati, Hayaati Gold Elixir, Hayaati Silver and Hayati Malkyee
- Ana Abiyedh and Ana Abiyedh Rouge
- Opulent Musk
- Oud Mood and Oud Mood Reminiscence
- Al Noble Safeer and Al Noble Wazeer
- I Am White and I Am White Coral
- The Art collection: Art of Arabia II, Art of Nature I and II, Art of Universe
- Give Me Gourmand: Berry On Top, Choco Overdose, Cookie Crave, Mallow Madness, Vanilla Freak and Whipped Pleasure
Singles across the rest of the range
Ajwad and Ajwad Pink To Pink, Ameer Al Arab Impremium, Affection, The Kingdom and Kingdom Men, Eclaire and Eclaire Pistache, Confidential Private Gold, Kismet Magic, Musamam White Intense, Nebras, Now Women, Oud Najdia, Petra, Philos Noir, Qaed Al Fursan Untamed, Shaheen Gold, Teriaq, Afeef, Qimmah Man, Ramaad Al Oud, Sheikh Al Shuyukh Luxe, and Ramz.
Oud Mood and Ramz are perfumed body sprays rather than eau de parfum and sell at a different price point entirely, which makes them a useful cheaper tier rather than an afterthought.
Two practical notes. The Yara flankers are the easiest range extension in the catalogue, because a customer who knows Yara needs no explanation to try Yara Moi. And the body-spray lines are worth carrying deliberately rather than by accident: they open a cheaper price tier without touching your eau de parfum margins.
Availability moves week to week. Treat the list above as a picture of what is stocked now, not a fixed range, and check the live catalogue before you plan an order around any single name.
How do I verify Lattafa is authentic?
Read the batch code on the bottle, never on the box.
Lattafa is one of the most counterfeited houses in the trade, and the reason is simple: it sells. A fake only pays when there is real demand to intercept, so the best-selling Arabic names attract the most of it. Khamrah and Yara are copied more than anything else in the range.
Outer packaging is the easiest part of a fragrance to reproduce. A code read off a carton proves nothing about the liquid inside it. On our side, codes are recorded on intake against the bottle, and a batch that fails verification is rejected before it reaches the catalogue. Name any line you are considering and the code comes back before payment, so you can check it on an independent lookup yourself.
How to read a perfume batch code explains the formats and where each house prints them. Where to buy authentic Arabian perfumes covers the sourcing channels and which ones carry real risk.
One more check worth running on arrival: weigh a bottle against a known-good reference from the same line. Short-filling is common on counterfeits and a kitchen scale settles it in seconds.
What is the difference between a Lattafa wholesale account and a distributor account?
The account is the same. The buying pattern is what differs, and the pricing follows the pattern rather than the label.
A wholesale buyer stocks their own shop. They order when they run low, and they lean on a handful of proven names.
A distributor stocks other shops. They order on a schedule, usually monthly or tighter. They carry real breadth, because every extra line they can offer is another reason a retailer calls them instead of someone else. And they resupply businesses rather than selling only to end customers.
Three things move pricing over time: order size, how consistently you order, and how wide you buy. A distributor pattern moves all three at once, which is why it earns better terms than a single large purchase that never repeats. There is no separate application and no authorisation to request. You simply buy that way, and the terms follow.
If you are supplying retailers below you, pass on the flexibility you get here. No heavy minimum per fragrance is forced on your account, so there is no reason to force one on the shops buying through you.
Do I need brand authorisation to sell Lattafa?
No. Pricing here is set by your volume and your history with us, not by an appointment from the brand. Resale rules for parallel-imported goods vary by country, so check the position in your market. What is not acceptable anywhere is claiming an official distributorship you do not hold.
Can I combine Lattafa with other Arabic houses in one order?
Yes, and most accounts do. There is no minimum quantity per fragrance and no single-brand requirement.
Armaf is the natural companion, sitting at a similar price point with a designer-adjacent profile that suits a customer who wants something familiar. Afnan runs a step up in presentation and currently carries more live lines than Lattafa does. Ajmal is the traditional house of the three, and sells to a customer who knows the category rather than one discovering it.
Mixing is usually the better move, because consolidating freight across a wide order costs less than running several narrow ones. Wholesale Arabic perfumes covers the category, and wholesale perfume Dubai explains how the supply chain behind it works.
How do I open a Lattafa wholesale account?
Apply with your business details and trade licence, and include your shop or social links, which carry real weight in the review. Approval is usually the same or the next business day.
Once approved, the catalogue opens with live stock and live trade pricing, and an account manager is reachable by name rather than through a shared inbox. Open your first order wide and shallow across many names rather than deep on a few, then put the depth where your own sell-through points.
We ship to more than 100 countries, including South Africa, the United Kingdom, the United States and Australia, through FedEx, DHL and Aramex under dangerous-goods-compliant packing, or with your own freight forwarder. Freight is invoiced separately from goods so you can compare it against your own quote.
For the full range beyond this house, wholesale perfume suppliers covers every supply category and how trade accounts work across all of them.