One catalog.
Better prices.
Better margins.
The wholesale fragrance source for independent retailers. Deep enough to replace the five suppliers you use now.
Free to register · No contract · Same-day approval
- 21,385
- Live SKUs
- 1 bottle
- Per fragrance
- Daily
- Restocked
Every line is listed by name, with prices behind a free account.
Browse the catalogAbout us
What is Frags For Less?
A Dubai-based wholesale perfume supplier for the trade. Since 2016 we have sourced authentic designer, niche, and Arabic fragrances direct from regional distributors and resold them to independent retailers worldwide. The access, pricing, and depth that used to belong only to the largest accounts, now open to you.
Why us
Why retailers move their buying to us
Lowest landed cost
We buy direct from distributors clearing quarter-end stock, with no middleman, and pass the price through to you.
First in line for new drops
Niche houses release in the Gulf first. New SKUs land in your catalog the same week they hit our Stock Lots.
The full Arabic shelf
Lattafa, Armaf, Rasasi, Ajmal, Al Haramain. The houses the West struggles to source, in depth.
Authentic, source-verified
Every bottle is sealed, original, and verified by our quality team before it reaches your shelf.
Worldwide, on time
Tracked and insured at carrier cost, no shipping markup. Or hand the parcel to your own agent in Dubai.
Dedicated account manager
One person who knows your business and your usual order, on WhatsApp. Quotes, sourcing, follow-ups, one thread.
The catalog
Niche, designer, and rare drops
The brands you stock, all under one login.
Register free to see the full list with live wholesale prices.
How it works
Four steps to your first order
Register
Under a minute. Just your contact details.
Get approved
Most accounts approved the same business day.
Browse and add to cart
Your wholesale price on every row.
Confirm and ship
We confirm stock and send a final invoice.
Worldwide shipping
The carriers you already trust
Fully tracked, at carrier cost with no markup. Customs paperwork handled on our side.
Pay how you want
Flexible payment for every order size
Cards processed securely. Larger orders settle directly with your account manager.
What we supply
Every category, from one account.
Arabic fragrances
Oud, bakhoor and the Gulf houses, sourced where they are made.
Niche houses
Independent perfumers and limited releases, in genuine trade quantities.
Designer and cologne
The names your customers already ask for, at wholesale pricing.
Wholesale from Dubai
How sourcing from the world's fragrance hub works in practice.
Overstock and clearance
Surplus lots priced to move, refreshed as stock arrives.
Liquidation lots
Full pallets and closeouts for buyers working at volume.
Sourcing guides
Written for people who buy to resell.
Working from inside the world’s fragrance hub since 2016. Read our story.