Forty years is long enough to see fashions in fragrance come and go twice over, and Rasasi has stayed relevant through all of it. That's not an easy trick for a house this old to pull off. Rasasi wholesale through us puts genuine, traceable stock in your hands, sent out to businesses everywhere from our Dubai headquarters.
The house blends Arabic oud and rose traditions with a distinctly modern release calendar, and the Hawas line sits at the center of that balancing act. New flankers land often enough to keep a younger crowd interested, and the core fragrance itself remains a go-to men's scent across the region even years after launch.
Stick with this page and you'll walk away knowing which bottles to prioritize, how our pricing scales with volume, what we do to keep counterfeits off your shelf, and the exact process for opening an account.
Arabic fragrance ranks among the fastest-growing categories in retail today, and Rasasi has capitalized on that momentum in an unusual way. Most legacy houses pick a lane: either lean fully into heritage or chase trend cycles. Rasasi does both simultaneously, and that dual identity explains a good chunk of why Hawas keeps climbing.
The Wholesale Mechanics, Briefly
Buy at a rate under retail, sell at whatever price makes sense for your business. The spread between those two numbers is the entire reason this arrangement exists.
Registered businesses only. Boutique, salon, e-commerce store, distribution company, if fragrance generates revenue for you in some form, keep reading. A one-time personal order isn't what this page is set up for.
The Case for Rasasi
Forty years of heritage paired with a release schedule that never goes stale, that combination genuinely earns Rasasi its place on a serious retailer's shelf.
- Hawas carries the whole line. It's the single best-selling fragrance across the entire catalogue, and the flanker family growing around it, Ice, Fire, Atlantis, and others, gives customers a reason to keep returning.
- The formulation actually performs. Built as Arabic Eau de Parfum, most expressions carry a higher oil concentration than a typical Western EDP and hold on skin for 8 to 12 hours, a difference customers notice immediately.
- The margin math works. Rasasi sits comfortably above budget fragrance on price, leaving genuine room for profit once you're buying at wholesale volume.
- One house covers both ends of the wardrobe. Fresh, aquatic names like Hawas sit next to richer oriental and oud compositions like Fayiz and Highness, so a single brand fills out an entire section.
For a retailer chasing proven heritage alongside a name customers already search for by themselves, few options are as dependable right now as Rasasi.
There's a practical angle too: Hawas gets searched constantly, especially by younger buyers drawn to its fresh, contemporary profile, and that recognition does a lot of the selling before you've said a word.
Names Worth Ordering First
Hawas: the house's best-seller and the anchor of the entire Hawas family. Violet leaf, mint, and apple open things up before settling into a cedarwood and amber base. If you're only adding one Rasasi bottle, start here.
Hawas for Her: the women's counterpart, a floral woody gourmand built on pomegranate, jasmine, and vetiver. A dependable anchor for a women's selection.
Hawas Ice: crisper and more invigorating than the original, a natural add-on for repeat Hawas buyers.
Hawas Fire: herbaceous clary sage opens the composition before Egyptian jasmine and marine notes take over, a distinct entry in the lineup.
Hawas Atlantis: fresh and modern, blending lemon, apple, and bergamot with a touch of cinnamon, built to wear on anyone.
La Yuqawam: the name translates to "irresistible" in Arabic, and the composition backs that up with neroli, saffron, amber, and agarwood oud, aimed at a more premium customer.
Fayiz: a warmer evening oriental built on sandalwood, amber, and resin, for customers wanting more richness than the Hawas line offers.
Achieve: clean and office-appropriate, built on lavender, bergamot, and dry woods, a solid daily-wear option rather than an evening statement.
The full range spans 47 fragrances, but building genuine momentum doesn't require anywhere near that many. Hawas and Hawas for Her between them will handle most of what a new stockist sees. Bring in Hawas Ice and La Yuqawam once you've got a feel for your customer base.
Mapping out your first order? Hawas and Hawas for Her go first, the two names customers already recognize before they've even reached your counter. Add Hawas Ice for repeat buyers and La Yuqawam for a premium option, then branch into Fayiz and the rest of the catalogue once reorders point the way.
Who's Buying Rasasi From Us
Accounts we work with span a genuinely wide range, including:
- Perfume shops building out an Arabic fragrance section
- Online sellers and marketplace fragrance shops
- Beauty and wellness businesses adding scent to their offering
- Wholesalers resupplying smaller retail accounts
- Shops with a customer base rooted in the Gulf, South Asian, or North African diaspora
Long-lasting, fairly priced fragrance with genuine heritage attached, that's what pulls customers toward Rasasi, and its appeal with younger buyers makes it a natural complement to more traditionally styled Arabic houses already on your shelf.
You don't need a long resume in this trade to open an account. What matters is a verifiable business and a real sense of your customer base. A good number of our strongest Rasasi accounts began with something modest, tracked what actually sold, and scaled from there.
Trying to decide where to start? Think about your customers. Lean younger and want something fresh? Hawas and its flankers are the answer. Looking for something more premium for enthusiasts? La Yuqawam and Fayiz are the safer opening bet.
Pricing, Explained
Approved accounts see trade pricing immediately, no back-and-forth required to find out what a bottle costs.
What shapes the figure:
- How much you order. A larger commitment pulls the cost per bottle lower, consistent with how fragrance wholesale works generally.
- Which bottles you're after. Hawas carries different pricing than deeper catalogue names, a reflection of how demand splits unevenly across the range.
- Your history as an account. Consistency counts. Order regularly, settle invoices promptly, and the terms tend to loosen up over time.
Rasasi's catalogue moves fast. New Hawas flankers arrive on a regular schedule, and not every one lands with every customer base. Spreading a first order across proven names, rather than betting heavily on one untested bottle, lets your own sales data guide what comes next.
Making Sure Every Bottle Is Genuine
A name as widely recognized and fast-moving as Rasasi becomes a natural target for anyone looking to pass off a fake, particularly around Hawas.
- Codes on every genuine bottle. Marked directly on the box and bottle, and we'll confirm them for you before any payment is made.
- Packaging that hasn't been touched. Every unit arrives exactly as it left the vetted distributor source.
- Proof on paper, every order. A real invoice accompanies each shipment, documenting where your stock actually came from.
Pay attention to how a supplier responds when asked for a batch code up front. Reluctance there is a signal worth taking seriously. We lead with ours because a single fake reaching a customer erodes more trust than several genuine sales could ever rebuild.
Fakes tend to reveal themselves fast once you know the signs. A convincing copy might smell right for a day, then fade or wear unevenly well short of the real thing's staying power. Fonts look slightly wrong. The label sits off-center. We're glad to run through the specifics with a new account once that first order lands.
Shipping to Wherever You're Based
Every shipment departs our Dubai facility for wholesale accounts worldwide, tracked from the moment it leaves. International routes are tougher on cargo than a short domestic hop, so packaging gets reinforced to match the extra distance.
Freight costs and product costs sit on entirely separate lines, so there's never ambiguity about what's covering what. Customs and import charges at your destination fall to you unless we've discussed something different beforehand. Something arrive damaged? A photo and a quick message gets a resolution moving.
Setting Up Your Account
Four moves separate you from placing your first order.
- Submit proof of the business. A trade license, a registration certificate, or the closest thing your country issues officially, along with a brief note on what you sell. This is what tells us you're buying to resell.
- A short review comes next. We take a look at what you sell and where. Typically wrapped up inside a couple of days.
- See the catalogue open up. Approval means every Rasasi fragrance we carry appears priced at wholesale in your account.
- Get your first order moving. Keep it varied across a handful of names rather than concentrated on one. Doing this tells you more about our process than a single narrow test order ever would.
Give it about a month, and if that first order goes well, a noticeably bigger second one usually follows.
Looking After Your Rasasi Stock
Heat and direct sun are the fastest way to degrade fragrance oil, and a shelf catching afternoon light ages stock quicker than most retailers expect.
Keep boxes standing upright. On their side, gravity pulls liquid toward the cap and spray head, which is exactly how a slow leak develops over time.
Don't stack anything heavy above fragile stock. A bottle gives way under pressure more easily than it looks like it should.
Older inventory should always move before a fresh Hawas flanker steals the spotlight. It's a habit that's simple to maintain and easy to forget.
Rasasi Next to Lattafa, Armaf, and Afnan
If your shelf already includes Lattafa, Armaf, or Afnan, seeing exactly where Rasasi fits helps you decide how much space to give it.
Each of those three plays a distinct role. One chases whatever's trending in Arabic perfumery right now. Another built its name on getting compared to prestige houses that cost far more. A third exists specifically to ease Western-fragrance shoppers into Middle Eastern scent for the first time. Rasasi doesn't fit neatly into any of those categories, because it's doing something none of them can claim: real decades-deep heritage combined with a genuinely current release calendar aimed at younger buyers.
That combination is what makes Rasasi worth stocking even on a shelf that's already crowded with Dubai houses. Hawas specifically pulls in shoppers who might otherwise walk right past a more traditionally presented Arabic fragrance display.
Adding Rasasi to a lineup that already includes other Gulf houses brings something genuinely different to the table: crossover appeal with a younger crowd, backed by a level of tenure that newer, trend-only brands simply haven't had time to build.
Why Retailers Stick With Us
Sellers claiming to offer Rasasi wholesale aren't rare. Ones that actually operate like a partner worth sticking with are harder to find.
- A real person picks up. Whoever answers already knows the catalogue, not a generic queue with a multi-day turnaround.
- The price was never hidden. It shows up in your account the second approval comes through, no form to submit beforehand.
- We fix what's wrong rather than debating it. That alone tends to be enough reason an account decides to stick with us.
- A modest first order suits us fine. Watching your third and fourth purchase come through matters more than pushing an oversized first one on you.